Expansion in poor economy is viable for some small business owners

Some small business owners are interested in attracting new customers to boost profits in a down economy. To do so, many are considering expanding their current product or service offerings to attract a different client base.

But according to an article on CNN Money, small business owners should proceed with caution.

Randomly branching out to non-core competencies could confuse some loyal customers, says the article.

Similarly, some small businesses that intend to outsource all or part of the new offering should be careful to ensure the same quality of work and service that you demand of your own business is part of the deal, advise experts in the article.

Instead of expanding the product base, some small business owners are ramping up customer service efforts to keep customers happy and attract repeat buyers.

A number of small businesses are more frequently communicating with customers via social networks and micro-blogs - like Twitter - or simply through periodical newsletters or on company blogs.

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