How text messaging with customers may lead to an increase in sales

Many experts agree that an ongoing marketing effort during an economic downturn is a good strategy for small businesses to pursue.

Keep your product and service at the front of a customer's mind and build a relationship that might make them return to you when the economy picks up, some marketing experts advise.

But with budgets tight, many small businesses are seeking cost-effective ways to get their news out to customers.

Some small businesses have started using text messaging to reach customers with news of sales, discounts or other promotional events.

Sheri Wells, CEO of SMS Media Group, says that text messaging is one way to help regional businesses "grow and prosper." Wells says the SMS Media Group service that helps small businesses build client lists and communicate with customers via text is "an affordable and personal way" to build customer relationships.

Text messaging as a marketing tool may be an emerging trend among small businesses increasingly reaching beyond their own websites to social networks and other new media outlets as a way to connect with customers.

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