Many experts agree that an ongoing marketing effort during an economic downturn is a good strategy for small businesses to pursue. Keep your product and service at the front of a customer's mind and build a relationship that might make them return to you when the economy picks up, some marketing experts advise. But with budgets tight, many small businesses are seeking cost-effective ways to get their news out to customers.   more »

Some small businesses can do more to ensure the security of online shoppers' personal information when visiting a company website, says a new survey. But those small businesses that maintain a strong privacy policy may find they have an edge over competitors.   more »

Credit card bills, the possibility of layoffs and managing a budget are problems stemming from the economic crisis and affecting both business owners and individuals at home. With so many stressors in the work and home environments, some experts suggest setting priorities to help better manage the work/life balance.   more »

It's never been tougher for small, independently-owned companies to do business. Between super malls, discount warehouses and boutique franchise operations, the competition has become fierce. Many small business owners have become lost in the shuffle. In some areas, entire downtown districts have gone under. The silver lining: for some small businesses, however, life has never been better. That's because they've learned how to do more than just survive in the shadow of the giants ...they've learned how to thrive.   more »