A number of experts agree that remaining relevant to customers during a recession is important to retaining their business down the line. Whether they see your company logo on the web, on branded clothing at a tradeshow or even on a social networking site online, customers are reminded of your product or service. Given the limited resources many businesses are struggling with in today's economy, marketing can remain effective on a shoestring budget say some industry insiders.   more »

In the upcoming quarter, 15 percent of Canadian employers expect to increase payroll numbers while only 9 percent are planning to reduce workforces. According to the lasts Manpower Employment Outlook Survey, 73 percent of survey respondents plan to maintain current staff levels indicating a "quiet hiring climate for the second quarter of 2009." Manpower explains that hiring confidence numbers in Canada have dropped from previous quarters, but there are some businesses eyeing growth.   more »

You may have a brilliant idea, product or service that needs financing however with no business plan it's hard to convince investors to sink their hard-earned money into your venture. There is a tremendous amount of information available on how to prepare a business plan.   more »