How search engine optimization tactics can increase website traffic
Website design and content creation are two important factors when considering search engine optimization or the ability of your website to be picked up on Google, Yahoo, and other search sites.
Experts pooled together for an article in bMighty.com say that in addition to using keywords and keeping content fresh, business owners should consider improving title and description metatags, site navigation and anchor text to optimize their websites and ultimately attract more traffic.
One SEO expert, Brian Carter, tells the news source that small businesses with less "bureaucracy" can take advantage of optimization tactics more quickly.
"SEO success comes down to how well the organization is run," says Carter.
Experts contributing to the article agree that an XML site map is a useful tool whereby the search engines can alert business owners to problems with the site.
Engaging with customers on social networking sites such as Facebook and Twitter are other ways to move up in search engine rankings.
According to Network World, Facebook has roughly 150 million users, Twitter counts over 4 million users and LinkedIn has 34 million users. These types of social outlets represent the fastest growing sites online.
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