Tech savvy clients are increasingly looking for business and product information online

With more and more people turning to the web instead of the phonebook to find business information, a company's online portal often serves as a potential customer's first impression.

Many experts agree that even local businesses need to have a web presence to attract and retain a customer base, according to an article in the Financial Post.

"The web has become more important because it's one of the primary ways certain generations of people look to find out information," Edmonton entrepreneur Kyle Loranger tells the newspaper.

A good website design can do more than tell consumers where a business is located and about the hours of operation.

Many sites now include interactive features such as customer feedback and testimonials, conversations with business owners, video, and product search tools as ways to engage customers.

A website for wholesome food products company, trailfoods.com, encourages visitors to share photos and stories from outdoor adventures in addition to writing product testimonials and feedback.

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