How to garner more business through your website

Creating a website and designing a logo are two important tools to launching your business brand.

A new interview on bMighty.com with search engine optimization consultant Rebecca Lieb divulges important ways for small businesses to use those tools to their advantage.

Lieb highlights the importance of keywords in small businesses' web content. She advises optimizing your website content to reflect the words that searchers are most likely to type.

Using your logo correctly is another way to optimize your placement in search results, says Lieb.

She advises small businesses to avoid the common mistake of including the logo on the website as an image. Since search engines only read text, add some words - like business name and address - with your logo to increase search attractiveness, says the consultant.

Inc. magazine echoes Lieb's recommendations. It points to marketing on the web and taking advantage of search engine techniques as cost efficient ways for small businesses to grow.

For more on paid and organic search marketing, register for our FREE Search Engine Marketing / Search Engine Optimization Webinar being held on April 1^st, 2009 at 2:00pm EST.

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