Many experts agree that an ongoing marketing effort during an economic downturn is a good strategy for small businesses to pursue. Keep your product and service at the front of a customer's mind and build a relationship that might make them return to you when the economy picks up, some marketing experts advise. But with budgets tight, many small businesses are seeking cost-effective ways to get their news out to customers.   more »

Some small businesses can do more to ensure the security of online shoppers' personal information when visiting a company website, says a new survey. But those small businesses that maintain a strong privacy policy may find they have an edge over competitors.   more »