How your small business can benefit from online search techniques
Consumers are logging more hours online these days - some for online shopping - but largely to do research on products and find discounts.
According to a new report by eMarketer called Search Marketing Trends, online search is rising in importance to marketers given how increasingly selective customers are becoming.
eMarketer says that consumers are drawn to deals and are more willing than ever before to switch products or vendor based on better prices. Consumers are increasingly conducting comparative research online to find the best value for their money.
The reports suggests that to win customers marketers must get their products in front of customer and are relying on search engines to do that. eMarketer expects increased spending on paid search, contextual advertising, paid inclusion and search engine optimization over the next four years.
Consumers, who typically say that web advertisements unrelated to their interests are bothersome, may also learn about products and services through an increase in targeted behavioral advertising.
Yesterday, Google introduced interest-based ads which tailor ad spots and promotions to a customer's browsing history not just current search interests.
On April 1st, NEBS Business Products Canada will be hosting aFREE webinar onthe key points of why every business should invest in a Search Engine Marketing Campaign.
Canadian small business owners are invited to register in advance for the Search Engine Marketing Webinar.
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