How some marketing campaigns are acts of goodwill and good business

Consumers opening their wallets these days are often doing so with increased trepidation.

However a number of businesses are making offers they hope consumers cannot refuse.

Forbes reports on the growing trend of marketing to the masses of unemployed consumers who are increasingly taking their time and waiting for discounts before making many purchases.

Big names like JetBlue and Hyundai have offered a respite from payments or even a refund or buyback on purchases made by consumers before subsequently losing a job.

A number of small businesses are following suit, says Forbes. Restaurants, spas and even salons are offering discounts or gift certificates to those people who are unemployed.

Are these acts of goodwill or good marketing?

This is the question asked by a number of critics. Forbes reports that FedEx, which offered to print resume copies for job seekers, says it was simply an act of sympathy for those enduring job losses during this economic turmoil.

By tailoring business marketing and offering unique levels of customer service small and big businesses alike may be well positioned to retain consumers business after the recession.

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