Thinking outside-the-box may be a solution for businesses facing a marketing or sales drought

One healthy food and beverage company is taking its product on the road and setting up new micro-outposts at colleges and airports.

While it seems like a non-traditional retail path, Jamba Juice is reaping benefits from its beverage kiosks at JFK, Denver and Newark international airports as well as among students at Boston University and UCLA.

James D. White, CEO of Jamba Juice says, "As we continue to grow our franchise locations, non-traditional outlets will play a key role in our strategy."

"Jamba's ability to embrace diversity and use it as a strategy in the airport segment solidifies our commitment to locally run small businesses which in turn keeps us grounded as local members of the community," continues White.

Given today's economy, small business growth is likely to be achieved after careful consideration of consumers' wants and needs.

Jamba Juice was able to capitalize on an underserved market on campuses and in airports where less healthy dining and drinking options are more commonplace.

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